Additionally, there is a new product and ideology evolving that will make life very difficult for the legacy products (older senior living communities) that have been in place for the past twenty-five to fifty years. The difficulties arise because the rooted cultures and latent liabilities of the older communities make it almost impossible for them to evolve and compete.

Baby Boomers will expect lifestyle oriented programs and amenities, unlike their parents.Baby Boomers have traveled, dined well, raised children, and are now looking to continue the fun in their soon to be golden years! The senior living culture needs to respond to this demand. These people wish to be residents in a community that cares ABOUT them, not FOR them.